Although more than 80 percent of study respondents expressed concern about their security while using social media, more than half of these same individuals admitted they do not take any steps to actively protect themselves.
This data clearly demonstrates that while people may acknowledge that security is important, many do nothing to protect their information online.
Other key findings from the survey include the following:
- Approximately 65 percent of users do not set high privacy or security settings in their social media sites.
- Approximately 40 percent of all respondents share their physical home address through social media applications.
- Surprisingly, people who have been victims of identity theft are just as likely to be lax in securing their personal information online. Study results from identity theft victims and non-victims are virtually identical.
- More than 60 percent of users are either not confident or unsure of their social media providerís ability to protect their identity
- Approximately 44 percent of individuals said if they discovered that a social media provider did not adequately protect their privacy or security, they would continue to use the site
- Nearly 60 percent of respondents are either not confident or unsure that their network of social media friends only includes people they know and can trust.