Mobile threat encounter rates around the world:
- USA 30.38%
- UK 37.72%
- China 48.2%
- Russia 75.42%
Allowed to spread unchecked, Adware reached a pinnacle in 2013, spreading to every corner of the globe. You are five times more likely to encounter adware than you are malware. In September, Google updated the Play Store terms and conditions, removing around 36,000 apps containing ad networks which broke the rules. The impact was immediate. In Q3 of 2013, adware rates began to fall.
Snapshot of Encounter Rates for Mobile Threats in the U.S.
- 25% of people encountered adware on their phone - the primary threat to users in the U.S.
- 5.3% of people encountered chargeware the second largest threat to users in the U.S.
- Malware remains relatively low at 4.22% - thanks to trusted app stores and a strong regulatory environment.
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