Appthority analyzed the most recent list of the top 400 apps provided by Apple and Google, and the company compared the findings to data from the Appthority Summer 2013 report to provide broader insight into the evolution of the app economy.
"Mobile apps brings both enormous opportunity and enormous risk to enterprises and their employees," said Domingo Guerra, president and co-founder, Appthority. "Companies know they must empower their workforce to leverage mobility while also protecting sensitive and valuable corporate data. Since BYOD quickly turned into Bring Your Own Apps, it is essential for IT and security administrators to have full visibility and control over mobile apps that present potential security and privacy risks."
95% of the top 200 free iOS and Android apps exhibit at least one risky behavior:
- 70% allow location tracking
- 69% allow access to social networks
- 56% identify users
- 53% are integrated with ad networks
- 51% allow in-app purchasing
- 31% enable address books and contact lists to be read.
Beyond changing app titles, app versions are also regularly updated creating a net new app almost every month. For this reason, analysis of the top 100 apps at any given point in time quickly becomes outdated.