A new survey sheds light on new challenges for organizations as they operate fast, big data applications in the cloud and reveals the common misconception that visualization is a required characteristic of public clouds.
Internap polled nearly 250 Internet infrastructure decision makers globally to gain insight into public cloud adoption, requirements and challenges. Respondents covered a range of industries, including software and Internet, hosting and IT infrastructure, media and entertainment, gaming, healthcare, education and financial services.
The survey included respondents from North America, EMEA, APAC and Latin America who work for companies that range from more than $10 billion to less than $1 million in revenue.
- The majority of the cloud-wary (40%), cited cloud security as a concern, whereas only 15% of the cloud-wise cited security as a challenge they’ve encountered.
- The top cloud challenges encountered by cloud-wise organisations were performance (30%) and cost at scale (28%), followed by reliability (22%), compliance (16%), security (15%) and limited configurations (15%).
- 59% of respondents hosting big data applications in the cloud cited performance challenges.
- 66% of respondents cited virtualization as a defining characteristic of a public cloud, even though public clouds do not require virtualization.
- 63% of respondents said a bare-metal cloud would appeal to them. Most of these (73%) cited the “higher performance of dedicated servers” as the reason, and 35% said they would prefer a bare-metal cloud over a virtual cloud.
Cloud-wise and cloud-wary organisations expressed distinct concerns with public cloud services. While the majority of cloud-wary organisations cited security concerns as the reason they are holding back from using cloud services, the cloud-wise pointed to performance and cost-at-scale as the top challenges encountered with their current public cloud service.
Cloud-wise organisations ranked security challenges a distant fifth. While a portion of the cloud-wary are from security-conscious industries, such as financial services, healthcare and government, the majority may be overestimating security risks since performance and costs top the list of actual problems encountered by the cloud-wise.
Fast, big data apps are putting pressure on public virtual clouds
A new generation of data-intensive applications that require high speed and ultra-low latency Internet infrastructure to ensure massive amounts of uninterrupted data ingestion, real-time analysis and cost efficiency at scale are surpassing the capabilities of traditional virtualized public clouds. Virtualization – along with the processing overhead of its hypervisor layer and resource constraints resulting from shared hardware – can create a significant application performance tax.
“The survey data clearly indicates that big data applications – such as those that enable personalisation and targeting through customer insights, social analytics and location mapping – are pushing the performance limits of virtual public cloud environments at price-points that don’t make business sense,” said Gopala Tumuluri, vice president of hosted services at Internap. “Performance and price are primary selection criteria for organisations choosing a public cloud provider. Yet, ironically, the top challenges organisations continue to face with their existing public cloud services are performance- and price-related.”
Organisations mistakenly equate virtualization with public cloud
The survey also highlights the pervasiveness of the “cloud equals virtualization” myth. Contrary to popular belief, public cloud is not synonymous with virtualization. In fact, according to the National Institute of Standards and Technology (NIST), virtualization is not a defining characteristic of public cloud. This widespread misconception presents an opportunity to expand today’s narrow definition of public cloud and build greater awareness of other forms of on-demand, elastic compute offerings, such as bare-metal cloud, that often provide superior performance and price alternatives.
Changing application requirements are driving interest in other forms of public cloud
Organisations with scale-out, performance-sensitive applications have been some of the first to adopt bare-metal public clouds, which combine the speed and reliability of dedicated, single-tenant servers with the agility, self-service and flexible billing of virtualized, multi-tenant public cloud offerings. Nearly two-thirds (63%) of respondents said a bare-metal cloud would appeal to them.