With enhancements to its recently upgraded malware scanning engine – McAfee AM Core – first introduced with the 2013 line, McAfee’s 2014 PC products offer increased detection capabilities to protect against today’s most advanced threats.
The new engine provides fast and efficient scanning and real-time intelligence to help dynamically defend against the latest digital dangers, including zero-day threats, keyloggers, and Trojans, while minimizing the impact on users’ systems. Specific product components have also been reengineered in the 2014 line to improve scanning speed by reducing the size of threat signature files and better CPU utilization.
“By continually enhancing the core security components of McAfee’s consumer portfolio, we are working to ensure our customers stay safe from the barrage of pervasive online threats and in a way that maintains the speed and performance of their devices,” said Alan LeFort, vice president of consumer product management at McAfee. “Our 2014 line allows us to further deliver on our promise to effectively and efficiently protect the digital lives of connected users around the globe.”
The enhancements to the 2014 line of core PC products are also utilized in McAfee LiveSafe service, the first-of-its-kind cross-device solution that comprehensively protects consumers’ data, identity and all the PCs, Macs, smartphones and tablets a user owns.
Introduced in May 2013, McAfee LiveSafe includes Personal Locker, a feature that uses face and voice authentication technology to retrieve a user’s most sensitive personal information and documents, such as copies of passports and IDs, from a secure online location. In addition to protecting consumers from the latest online viruses and threats, the McAfee LiveSafe service also offers simplified and automated management of usernames and passwords, privacy protection for smartphone and tablets, as well premium award-winning customer support.
McAfee also recently updated its award-winning McAfee Mobile Security product with new, cutting-edge privacy features including the Multi-user App Profile function that allows consumers to create multiple user profiles or “safe zones” on one device with customized or restricted access to apps. The new version also features the option to choose between a basic or premium version. McAfee Mobile Security basic offers baseline protection for mobile devices at no cost, while the premium version provides a full range of security and best-in-class privacy features.
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