Trend Micro introduces new end user protection suite
Posted on 12 March 2013.
Trend Micro announced a new suite Trend Micro Enterprise Security and Data Protection - designed to help companies efficiently mitigate the risks of attacks and data breaches across the spectrum of end user platforms, from smartphones to tablets, laptops to removable drives.


For all of consumerization's benefits and conveniences, companies are now wrestling with the challenges, costs, and risks of company-procured IT environments being supplemented by employee-owned technologies, creating new entry points for cyber-espionage and data loss.

According to Forrester Research, "most organizations will have policies in place for smartphone, tablet, and consumer-oriented tool use, but more than half say that they either don't have the tools to enforce policy or that their current tools are insufficient for enforcing policy."

With the introduction of Trend Micro Enterprise Security and Data Protection, Trend Micro extends its existing threat protection platform to include integrated data protection capabilities, offering existing and new customers a comprehensive, easy-to-install, centrally managed data protection solution designed to help them tackle the escalation of targeted attacks, the growth in the use of unsecured mobile devices, and an overall IT environment where data can be accessed anytime, anywhere.

Extending beyond comprehensive threat protection, the new suite brings together Trend Micro's leading data protection capabilities, including: data loss prevention, USB device control and mobile device management, and endpoint and email encryption. Trend Micro Enterprise Security and Data Protection is backed by the power of the Trend Micro Smart Protection Network, a cloud-based, global threat intelligence network that rapidly and accurately collects and identifies new threats, delivering instant protection for data wherever it resides.

Charles Kolodgy, research vice president at IDC, comments: "A user's device has historically been the deciding factor in how to best protect data. However, with the explosion of endpoints, users are instantly and seamlessly using whatever device is most appropriate at the time. Security's focus must be to protect users and their data irrespective of the endpoint device. Security solutions need to quickly adjust to this environment. Protecting the user and data is the more effective and comprehensive approach. Trend Micro's new suite adopts this holistic protection capability."





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