Together with Intel, McAfee is redefining the consumer security experience with a focus on safeguarding consumer devices, securing personal data and protecting identities online.

This user-centric approach will deliver a comprehensive and valuable service offering that helps meet the evolving needs of consumers as they enjoy their digital lives, anywhere, from any device. The first of these personalized security offerings from McAfee is available in beta to partners, with a consumer version of the product available mid-year 2013.

The explosion in connected devices and the availability of online content and services has consumers spending more of their lives online. Always-connected consumers who are shopping, banking, and sharing information online have an unprecedented amount of their personal and financial information at risk to increasingly sophisticated attacks and scams. Because of these new usages and the resulting distribution of personal information, a more comprehensive approach to security is required to protect consumers.

Key attributes of consumer-centric online security and safety include:

Safeguarding devices: Comprehensive protection for PCs and Macs, along with mobile devices, such as smartphones and tablets. Increased security services will be available “cross-device” and in the cloud, enabling for consumers to utilize capabilities from any device at any time.

Identity protection: A user-centric approach to security incorporates solutions to protect identity and personal information from theft and misuse so that consumers can have confidence their identity remains safe and trusted. Plus, safe access destinations and services on the Internet.

Personal data security: Simplified security technologies that ensure personal data remains personal, whether it’s stored on a device or stored in the cloud.

“Security is an essential component of any computing experience,” said Don Harbert, general manager, Security Software and Services Division at Intel. “Bringing technologies and innovations from McAfee and Intel together allows us to further strengthen our leadership in protecting and enhancing the digital lives of consumers.”