Companies are moving their core business operations to mobile apps. App developers are at the center of this transformation and must deliver great apps quickly while ensuring that business data remains secure. Many of the apps they build, however, will run on employee-owned devices, and, as a result, clear separation between business and personal data is essential.


To address this challenge, MobileIron introduced a mobile app persona for the enterprise which secures data-at-rest and data-in-motion for business apps while preserving the native experience their users demand.

An enterprise app persona includes all the apps and data used for business on a mobile device. It is associated with a specific user, based on that user's identity, and managed through policy. A complete approach to enterprise app persona delivers the ability to:

• Secure both app data-at-rest and data-in-motion
• Support major app operating systems, including iOS and Android
• Secure both internal and third-party apps
• Provide containerization through both an app wrapper and a SDK.

MobileIron is launching two new products for establishing and securing an enterprise app persona. The first product is MobileIron AppConnect, which containerizes apps to protect app data-at-rest without touching personal data. This populates the enterprise app persona.

The second product is MobileIron AppTunnel, which provides tunneling and access control to protect app data-in-motion without requiring VPN. This allows apps in the enterprise app persona to securely connect to data stores behind the firewall.

"Mobile apps are exploding across our customer base. App developers must move fast and innovate but still secure business app data and app traffic," said Bob Tinker, CEO, MobileIron. "Until now, these app developers had to trade off user experience against security. They no longer have to make that compromise. MobileIron AppConnect and AppTunnel make security painless for the developer, simple for Mobile IT, and invisible to the user. The enterprise app persona is the latest in a string of MobileIron app innovations, dating to the first enterprise app storefront in 2009, that have helped our customers make mobile apps a central part of their business operations."

AppConnect transforms an iOS or Android app into a secure container with clear data separation and protection from unauthorized access. Because each user will have multiple business apps, each app container is also connected to other app containers to allow the secure sharing of data, like documents, and of policies, like app single sign-on.

All app containers are connected to MobileIron for central policy management. Any app can leverage AppConnect through an easy-to-use app wrapper or a simple SDK. App wrapping minimizes developer time and secures apps post-development. The SDK can be used at any time during the development process.