Avira announced the arrival of the Avira 2013 product line, which includes Avira Free Antivirus, Avira Antivirus Premium 2013, Avira Internet Security 2013, and Avira Internet Security Plus.

Avira’s premium products have 8 new features. These new features give consumers a more secure browsing experience by protecting them from Internet scams and threats, in addition to keeping their computers free of malware.

“With over 100 million users worldwide, our goal with Avira 2013 was to offer protection to people no matter what device they use, and we did that by adding many user oriented features to this release, making it the most feature-rich solution we’ve ever made,” said Sorin Mustaca, product manager and data security expert at Avira. “We’ve also kept the resources footprint small, so users will not notice any slowdown in computer performance.”

The following new features added to the Avira 2013 family of products are all designed to protect not just computer devices, but also computer users -- wherever they are and whatever device they’re using:

Avira protection cloud – Identifies malware faster by uploading suspicious files for analysis.

Browser tracking blocker – Gives users control over their privacy while browsing the internet by blocking trackers that gather data about your browsing activity.

Website safety advisor – Protects users from scams, phishing and suspicious sites by displaying safe, low-risk or high-risk icons on the search results and any webpage they visit.

Social network protection – Notifies parents and children of suspicious or worrisome activity on social networks (such as predators or your child being bullied online) so they can take appropriate action.

Android security – Safeguards users’ Android phones and the valuable data it holds. Users can locate it when lost, lock it and even wipe the data remotely.

More frequent updates for free users – Avira Free Antivirus now updates every 6 hours instead of every 24 hours, giving users more current protection.

Network folder scanning – Shared folders like Dropbox and network folders are becoming more common, and with it comes the increased risk of spreading malware. Avira now scans network folders in addition local folders to keep computers free of infection. (Available for paid users)

No advertising for Avira free antivirus users – Users who install Avira’s SearchFree toolbar will no longer have pop-up ads displayed to them. The SearchFree toolbar includes Browser Tracking Blocker and Website Safety. As always Avira’s paid products are without advertising, independent of toolbar installation.