Trend Micro expands consumer mobile portfolio
Posted on 13 September 2012.
Trend Micro expanded its consumer mobile offerings to secure, enhance and simplify people's mobile lives.

The new release of Trend Micro Mobile Security Personal Edition for Android provides the most advanced protection of users' private information and faster, lighter security against malware. To help simplify and enhance users' Android experience, Trend Micro is also releasing new apps–Trend MicroLongevity (an innovative new battery saver app) and Trend Micro Mobile Backup and Restore.


There are also updates of the mobile versions of Trend Micro DirectPass, which simplifies management of online passwords, and Trend Micro SafeSync, which provides users with easy access to their data from any device.

"Mobile devices are an integral part of our lives. Trend Micro's mobile products help ensure that these devices are always protected against threats, have maximum battery life,and easy to access personal information, as well as simplified access to password-protected websites," said Carol Carpenter, general manager and senior vice president of Trend Micro.

A recent survey conducted by Trend Micro found that almost 63 percent of consumers are connected online via their phones – with over a quarter of them owning two or more mobile devices. With the increase of smart phones, consumers have become more comfortable using their phones to conduct sensitive personal business online.

According to the survey, 37 percent of respondents use their mobile devices to bank online, 25 percent use their mobile devices to shop online and 59 percent use their devices to visit social networking sites. These activities all involve sensitive data that needs to be protected.

Trend Micro Mobile Security Personal Edition includes:

Privacy scanner - protects private data. When people attempt to install a new app, its privacy risk reputation is checked and any risky apps are flagged.

Threat scanner - detects malicious apps faster with an even lighter solution that has negligible impact on the device.

Parental controls - blocks unwanted and inappropriate content including spam, adult content and unwanted contacts.

Safe surfing - automatically blocks malicious websites.

Uninstall protection - stops uninstallation of mobile security by requiring the master account password.

Lost Device Protection - provides anti-theft functionality that allows users to find, lock and erase a missing device. It also enables users to remotely sound an alarm to help locate the device and protects against thieves who change the phone's SIM card.

Trend Micro Mobile Backup and Restore goes beyond just backing up contacts and photos by backing up almost all data on the device to make it easy to be up and running quickly, in cases of data loss. Mobile users can now easily and securely restore all of their data on a new device using this new solution that leverages Trend Micro's strength in security and cloud infrastructure.Like Trend Micro's other mobile apps, Backup and Restore is extremely straightforward and gives users the power to secure their mobile device data anywhere in the world and at any time.





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