Dear Apple Customer, Apple is rewarding its long-term customers," states the email, then continues:
Your loyalty for our products made you eligible for buying an Apple Discount Card. With this only 9 AU$ Discount Card you will have 100 AU$ credit at any Australian Apple Store or on [Link]
To acquire your Apple Discount Card please click here [Link]
(You will receive your Apple Discount Card via e-mail in the following 24 hours after your payment has been made.)
The offered links take the victims to a website mimicking Apple's and first asks them to input their Apple ID, then to fill out a form with information such as name, address, date of birth, number of driving license, credit card number, expiration date, authorization number and more.
Once the form is filled and the submit button pressed, the victims are redirected to Apple's legitimate site, and the submitted information is delivered to the scammers, ready to be used to make fraudulent transactions, access the users' Apple account, and perform identity theft.