Ping Identity can now connect cloud businesses with six of the largest cloud service and social network sites, including Google (and other OpenID 2.0 providers), Salesforce and Facebook.
The LinkedIn, Twitter, and Microsoft Live Cloud Identity Connectors enable any of these social networking sites to be used for third party authentication.
Users visiting an e-business site can sign-on and register using an existing consumer identity. This improves registration rates by eliminating the need to develop a new profile and create another password, while providing a more personalized user experience.
The Cloud Identity Connectors interface with the LinkedIn, Twitter, and Microsoft Live APIs utilising OAuth for consent/authorisation and authentication. The access token obtained during this interaction can be used to authenticate subsequent API calls in order to gather additional data about the user or push information to the application.