Organizations need to take action to protect customers and employees from identity theft. Phishing and pharming attacks are both on the rise, but pharming is much more dangerous and difficult to detect. As Pharming continues to grow, organizations will need to proactively mitigate the risk with a stronger form of authentication that is easier to use and less costly to deploy. There are several options that can provide "body guard" security. However, if a technology is too invasive to the end user, then it will not be adopted. If the technology is too expensive, then it will not be affordable to either the end user or the deploying organization.

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