Canadians steering clear of on-line shopping

Monday, 19 August 2002, 12:35 PM EST

Most Canadians remained wary of on-line shopping despite the glowing predictions of mass success when electronic commerce began, suggests a new poll.

Security-related worries were cited as Canadians' main reason for passing up opportunities to buy their goods and services through a computer keyboard, said the Leger Marketing survey.

Internet users accounted for 60 per cent of Canada's population but 51 per cent of the users polled said they hadn't shopped or bought anything on-line in the last year, and weren't planning to do so in future.

"Canadians are definitely concerned with [Internet] security," said Anne-Marie Marois, communications director for Leger Marketing.

[ Read more ]




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