E-commerce: it's all about trust
Consumers around the world are becoming increasingly concerned about the trustworthiness of e-commerce They may have good reason: Cases of identity theft appear in the daily headlines, and we are only now starting to understand exactly how difficult it can be to restore one's name and credit rating.
In recent weeks, we have learned that millions of customers may have been exposed to identity theft through security breaches at ChoicePoint, LexisNexis and Bank of America. Although the details vary, there is one common theme: Any breach must be dealt with swiftly, in a manner that preserves customers' trust.
By Tanya Candia at TechNewsWorld.
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