Monitoring made harder by cookie security fears
Security fears are driving more than half of all internet users to routinely delete cookies from their computers, which is making it difficult for businesses to monitor the behaviour of visitors to their websites.
JupiterResearch carried out a study of thousands of website users and found that 58% have deleted cookies from their machine, and 39% delete all cookies from their PCs on a monthly basis.
By Antony Savvas at MicroScope.
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