Security companies might be messing with IT managers' minds

Thursday, 20 January 2005, 9:37 AM EST

Psychology is defined quite simply as "the science of human behaviour." It's the study of the causes of what we do in everyday life. Recently I was asked to don my "behavioral scientist" hat and look into the marketing of security software and services and why such campaigns often seem to fail in
the face of ever-increasing security concerns.

By Charles Whaley at IT Business.

[ Read more ]




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