Buyers ignore unsolicited email risk

Wednesday, 22 December 2004, 11:21 AM EST

Hard as it may be to believe, much of the spam delivered through cyber space is welcome. And Brazilians, French, British and Germans cannot get enough. They top the list in a recent survey by Forrester Research showing that not only did many internet users read spam, they bought from unsolicited email.

Software, clothes and jewellery were the most popular products on a shopping list that included investment or business opportunities. Travel, education and health products were also common. Only 10 per cent of the 6000 respondents admitted buying adult entertainment this way.

By Kirsty Needham at The Age.

[ Read more ]




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