Security sells

Tuesday, 7 December 2004, 8:18 AM EST

If the challenge for CSOs is to market themselves—and the security message—more effectively, then surely the companies below must represent the end goal. Citigroup, Microsoft, OnStar and El-Al are so security-conscious that they've all, in one way or another, incorporated it into their brand image. Translation: They advertise security or otherwise make it part of the message they present to customers and business partners. Look closely, though, and you'll find that these companies share a common goal: to create a sense of trust for their customers—while being careful not to overpromise.

By Malcolm Wheatley at CSO.

[ Read more ]




Spotlight

New Zeus variant targets users of 150 banks

Posted on 19 December 2014.  |  A new variant of the infamous Zeus banking and information-stealing Trojan has been created to target the users of over 150 different banks and 20 payment systems in 15 countries, including the UK, the US, Russia, Spain and Japan.


Weekly newsletter

Reading our newsletter every Monday will keep you up-to-date with security news.
  



Daily digest

Receive a daily digest of the latest security news.
  
DON'T
MISS

Mon, Dec 22nd
    COPYRIGHT 1998-2014 BY HELP NET SECURITY.   // READ OUR PRIVACY POLICY // ABOUT US // ADVERTISE //