Security sells

Tuesday, 7 December 2004, 8:18 AM EST

If the challenge for CSOs is to market themselves—and the security message—more effectively, then surely the companies below must represent the end goal. Citigroup, Microsoft, OnStar and El-Al are so security-conscious that they've all, in one way or another, incorporated it into their brand image. Translation: They advertise security or otherwise make it part of the message they present to customers and business partners. Look closely, though, and you'll find that these companies share a common goal: to create a sense of trust for their customers—while being careful not to overpromise.

By Malcolm Wheatley at CSO.

[ Read more ]




Spotlight

Emerging cloud threats and how to address them

Posted on 15 September 2014.  |  Public and community clouds can be appealing targets for hackers looking to disrupt or steal information from scores of organizations with one successful strike. Here are some emerging security threats and issues cloud providers and their clients should be aware of.


Weekly newsletter

Reading our newsletter every Monday will keep you up-to-date with security news.
  



Daily digest

Receive a daily digest of the latest security news.
  

DON'T
MISS

Mon, Sep 15th
    COPYRIGHT 1998-2014 BY HELP NET SECURITY.   // READ OUR PRIVACY POLICY // ABOUT US // ADVERTISE //