Will new security fears drag e-commerce down?
It sounds like an update of an old Aborigine tale. In the original, a person's soul is stolen by the flash of a camera; in the adaptation, one's identity is captured by a flicker of computer wizardry.
Both versions are based on myth. "More than anything else, the changing demographics of online consumers contribute to rising credit-card and security fears online," Carrie Johnson, senior analyst at Forrester Research, told NewsFactor.
Mainstream consumers are wary of the unknown -- in this case the mechanics of computerized personal-identity theft. More computer-savvy consumers merely assemble firewalls, load encryption software and proceed with an otherwise ordinary transaction.
By Pam Baker at NewsFactor.
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