Anti-spam spamvertisers agree to quit

Monday, 2 August 2004, 3:31 PM EST

A Californian company last week promised to stop promoting its ad-blocking software using Internet pop-up ads. San Diego-based D Squared Solutions reportedly used the Messenger function built into Windows to spamvertise its "anti-spam" services. Its cynical marketing tactics caught the attention of regulators the Federal Trade Commission, which instigated a civil case against the two person start-up last year.

Rather than face further expensive litigation, D Squared last week pledged to stop sending pop-up ads. The firm also agreed to stop marketing ad-blocking software and to restrict itself to permission-based marketing. The FTC also has the right to monitor D Squared's business for the next five years.

By John Leyden at The Register.

[ Read more ]

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