Security fears holding back online travel market
Security fears are holding Brits back from buying holidays online, preventing the industry from fully benefiting from the lower sales costs associated with Internet transactions.
Around half of bargain-hunting Brits could be persuaded to book their holidays online if there was a bigger online discounts, a recent survey sponsored by IT services firm LogicaCMG out reveals. But one in five of 1,700 users quizzed in the online survey would hesitate about booking trips online because of mistrust of the ability of travel companies to keep their financial and personal details secure. Around one in 10 said a simpler transaction process might encourage them to use online sites instead of high street travel agents. Research company Tickbox.net carried out the survey for LogicaCMG.
By John Leyden at The Register.
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