Interview with Gene Hodges, Network Associates President

Friday, 25 June 2004, 7:45 AM EST

Before the latest wave of speculation about the potential sale of Network Associates, company President Gene Hodges discussed the security software vendor's future and the current security market with CRN Editor in Chief Michael Vizard. In the interview, Hodges explains Network Associates' plan to change its name to McAfee, where the security management business is headed and how higher levels of integration can produce more effective security solutions.

CRN: What drove the decision to change the company's name to McAfee?

HODGES: The motivation is predominantly branding-oriented. It's to pull together the marketing investments and be more effective in terms of demand generation for our partners. The reason to do it now is driven by the divestiture of our Sniffer business. Network Associates was formed by the combination of a security business and McAfee Associates and a network management business called Network General. So the timing is driven predominantly by that divestiture, and the rationale is brand awareness. McAfee is a very well-known brand. The product brand name is much stronger in the public venue

By at CRN.

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