IT managers need to scare senior executives into adopting information security awareness programmes, but initiate a range of innovative marketing campaigns to sell it to the end user.

So says Prudential Assurance UK, referring to its company-wide staff education scheme at the Infosecurity 2002 conference in London last week.

Stephen Donnelly, head of information risk at Prudential Assurance, who was speaking with security experts at a 'Building the Human Firewall' debate, said companies are often too reliant on just the technology of firewalls, antivirus software and intrusion detection systems.

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