US study finds 7 percent bought products in response to 'spam'

Friday, 24 October 2003, 11:33 AM EST

Seven percent of American email users have ordered a product or service offered in an unsolicited email, although not all of this is pure "spam", according to a study by Pew Internet and American Life.

The study was carried out by Princeton Survey Research Associates between June 10 and June 24 among 2200 email users aged 18 and older.

The study found that:

- 33 percent had clicked on a link in unsolicited email to get more information.
- 92 percent agreed that spam was "unsolicited commercial email from a sender they do not know or cannot identify."
- 92 percent considered unsolicited messages containing adult content to be spam.
- 89 percent considered unsolicited email offering investment deals, financial offers, or money-making schemes to be spam.
- 76 percent considered unsolicited messages containing religious or political information to be spam.
- 32 percent considered unsolicited commercial email to be spam, even if it came from a sender with whom they've "already done business."

[ Read more ]

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