Steve Wozniak speaks on Mac passions and Mac viruses

Friday, 12 September 2003, 11:27 AM EST

"People have PCs that do everything they want them to do, but they just don't love them," Wozniak said Wednesday before addressing the Rochester group known as Apple CIDER Inc. at Monroe Community College. "But we (Mac users) are passionate."

"It's very similar to Harley-Davidson. So many people will only buy a Harley-Davidson. It's already pre-decided and it has nothing to do with what the specs of a Harley are. And to keep that brand loyalty, Apple is doing a good job of differentiating their products with style and early features."

Among other reasons Macintosh has a loyal following: the absence of viruses -- such as SoBig -- that have plagued the PC world.

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