New Yorkers face off in spam spat

Friday, 11 April 2003, 7:24 PM EST

They insure your car, your health and your life. And now they want to ensure that you get all of the e-mails they send you.

The National Association of Independent Insurers is concerned that a pending New York state anti-spam law could squelch insurers' ability to send their customers "important e-mail," according to Gerald L. Zimmerman, senior counsel for the NAII.

Zimmerman said that the NAII is "working with legislators to clarify the bill."

Anti-spam advocates agree that the bill needs clarification to be effective in stopping spam, but they think insurers may be overreacting. Laura Atkins, of e-mail marketing service Word to the Wise, said that existing case law establishes that ISPs don't have to accept mail from anyone who wants to send it.

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