New Yorkers face off in spam spat
They insure your car, your health and your life. And now they want to ensure that you get all of the e-mails they send you.
The National Association of Independent Insurers is concerned that a pending New York state anti-spam law could squelch insurers' ability to send their customers "important e-mail," according to Gerald L. Zimmerman, senior counsel for the NAII.
Zimmerman said that the NAII is "working with legislators to clarify the bill."
Anti-spam advocates agree that the bill needs clarification to be effective in stopping spam, but they think insurers may be overreacting. Laura Atkins, of e-mail marketing service Word to the Wise, said that existing case law establishes that ISPs don't have to accept mail from anyone who wants to send it.
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