E-mail appending erodes privacy

Friday, 24 May 2002, 12:15 PM EST

"Psssst! Hey buddy, check dis out ova hea. If ya give me yer database of customas' offline info, I'll give you e-mail addresses to match! Whaddaya say, pal? US$2 per name, awright?"

That is how it might go down in a dark alley in privacy advocates' nightmares, but the reality is that the e-mail appending industry uses bright, chirpy banter and photos of clean-cut staffers to tell its story.

E-mail appending is big business. Here's how it works. A multinational corporation wants to send an e-mail campaign to its database of offline customers. For example, this database might include customers who purchased a printer from the corporation, filled out a warranty card and mailed it in.

[ Read more ]

Related items




Spotlight

Emerging cloud threats and how to address them

Posted on 15 September 2014.  |  Public and community clouds can be appealing targets for hackers looking to disrupt or steal information from scores of organizations with one successful strike. Here are some emerging security threats and issues cloud providers and their clients should be aware of.


Weekly newsletter

Reading our newsletter every Monday will keep you up-to-date with security news.
  



Daily digest

Receive a daily digest of the latest security news.
  

DON'T
MISS

Tue, Sep 16th
    COPYRIGHT 1998-2014 BY HELP NET SECURITY.   // READ OUR PRIVACY POLICY // ABOUT US // ADVERTISE //