Fighting Spam: Legislation Won't Work

Wednesday, 1 January 2003, 4:35 PM EST

Spam has moved past its status as a minor irritant. It has grown into a force that threatens to turn our e-mail boxes into clogged cesspools of marketing offers.

Research firm Gartner estimates that junk e-mail volume has grown at least fivefold in recent years. E-marketers can buy a database of 10 million e-mail addresses for about US$150, and replicating such a list is virtually free.

With insidious economics like this, spam will continue to grow like a weed in summer, wasting ever-increasing amounts of users' time and costing corporations a fortune in misspent resources.

[ Read more ]




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