Lessons from a reputational risk audit

Thursday, 28 May 2009, 3:42 AM EST

Here is a recent lesson from one of our new Reputational Risk Audits that we have begun performing. The client, a financial services company, hired us to check out how their brand was being used online. They were very interested in possible risks that extend from the use of their brand and their online reputation.

At MSI.

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