What privacy policy?

Tuesday, 24 June 2008, 12:00 AM EST

Want to know how well a company protects its customers' data? Don't talk to its security and compliance officers. Instead, try its marketing department.

A study released Monday by the privacy-focused Ponemon Institute and funded by e-mail marketing firm Strongmail reveals a disturbing disconnect in companies between the executives tasked with protecting customer data and marketing departments, which use the data for advertising purposes or share it with third parties.

At Forbes.

[ Read more ]




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