How to sell security

Monday, 26 May 2008, 4:39 PM EST

It's a truism in sales that it's easier to sell someone something he wants than something he wants to avoid. People are reluctant to buy insurance, or home security devices, or computer security anything. It's not they don't ever buy these things, but it's an uphill struggle.

The reason is psychological. And it's the same dynamic when it's a security vendor trying to sell its products or services, a CIO trying to convince senior management to invest in security or a security officer trying to implement a security policy with her company's employees.

At Schneier.com

[ Read more ]




Spotlight

The security threat of unsanctioned file sharing

Posted on 31 October 2014.  |  Organisational leadership is failing to respond to the escalating risk of ungoverned file sharing practices among their employees, and employees routinely breach IT policies.


Weekly newsletter

Reading our newsletter every Monday will keep you up-to-date with security news.
  



Daily digest

Receive a daily digest of the latest security news.
  

DON'T
MISS

Fri, Oct 31st
    COPYRIGHT 1998-2014 BY HELP NET SECURITY.   // READ OUR PRIVACY POLICY // ABOUT US // ADVERTISE //