To aim ads, web is keeping closer eye on you

Monday, 10 March 2008, 6:00 PM EST

A new analysis of online consumer data shows that large Web companies are learning more about people than ever from what they search for and do on the Internet, gathering clues about the tastes and preferences of a typical user several hundred times a month.

These companies use that information to predict what content and advertisements people most likely want to see. They can charge steep prices for carefully tailored ads because of their high response rates.

At the NY Times.

[ Read more ]




Spotlight

More than a third of employees would sell company data

35 percent of employees would sell information on company patents, financial records and customer credit card details if the price was right. This illustrates the growing importance for organizations to deploy data loss prevention strategies.


Weekly newsletter

Reading our newsletter every Monday will keep you up-to-date with security news.
  



Daily digest

Receive a daily digest of the latest security news.
  
DON'T
MISS

Fri, Jul 31st
    COPYRIGHT 1998-2015 BY HELP NET SECURITY.   // READ OUR PRIVACY POLICY // ABOUT US // ADVERTISE //