Online advertising vs. personal privacy
With more than $11 billion in acquisitions this year aimed at reshaping Internet advertising, Microsoft, Google, and Yahoo are ready for the competition to pick up steam. But a funny thing happened on the way to the brave new world of online ads: Web users rediscovered a sense of privacy.
Members of the social network Facebook howled this month after it launched Beacon, an advertising feature that tells your network of friends about your shopping habits at dozens of Web sites. Facebook was forced to let users turn off the service.
At Top Tech News.
[ Read more ]
By subscribing to our early morning news update, you will receive a daily digest of the latest security news published on Help Net Security.
With over 500 issues so far, reading our newsletter every Monday morning will keep you up-to-date with security risks out there.