Online advertising vs. personal privacy

Friday, 28 December 2007, 12:18 AM EST

With more than $11 billion in acquisitions this year aimed at reshaping Internet advertising, Microsoft, Google, and Yahoo are ready for the competition to pick up steam. But a funny thing happened on the way to the brave new world of online ads: Web users rediscovered a sense of privacy.

Members of the social network Facebook howled this month after it launched Beacon, an advertising feature that tells your network of friends about your shopping habits at dozens of Web sites. Facebook was forced to let users turn off the service.

At Top Tech News.

[ Read more ]




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