TV industry using piracy as a measure of success

Friday, 14 December 2007, 6:28 AM EST

Tech-savvy consumers have been boldly declaring that piracy can help and not hinder industry for years (especially when it comes to music downloads), but I was shocked the first time I heard the same claim from another group: from some very knowledgeable marketing types one day over a year ago in a boardroom. One of them simply asked, “Is the show on BitTorrent? How many people are downloading it?” The rest of the group looked genuinely interested in the answer from a demand point of view, not from an outraged one. I’ve since heard the same thing again several times, from different companies.

At Last100.

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