Privacy groups seek 'Do Not Track List'

Thursday, 1 November 2007, 1:27 AM EST

A number of privacy groups Wednesday called for creation of a "Do Not Track List" that would prohibit advertisers from tracking consumers' online activities.

Similar to the popular Do Not Call telephone lists, the Internet proposal comes amid impressive gains in online advertising revenues, providing critical revenue to startups and Web giants such as Google and Yahoo.

At MSNBC.

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