Consumers don't understand the privacy risks of Web 2.0
Privacy may soon become a much bigger deal to the Web 2.0 world.
That's because Web 2.0's ability to mash up components from different Web sites into one customized user experience can also lead to a disconnect between the privacy users expect and the privacy they actually receive, according to Jonathan Pincus, general manager of strategy development with Microsoft's Online Services Group "In the Web 2.0 world, one of the really interesting changes is privacy becomes as important an issue as security," he said in a recent interview.
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