Google plans privacy crusade

Friday, 14 September 2007, 11:35 AM EST

Drawing upon its clout as the internet's most powerful company, Google is calling on businesses and regulators throughout the world to adopt international standards for protecting consumer privacy online and offline. The request, to be unveiled later today in France, comes as the online search leader battles privacy concerns that threaten its plan to buy internet ad service DoubleClick for $US3.1 billion.

Google, which already runs the internet's most lucrative marketing network, is counting on the purchase to boost its profits by helping sell even more ads.

At Australian IT.

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