Targeting systems threaten privacy

Thursday, 2 August 2007, 4:12 AM EST

Behavioral targeting is where a user is profiled according to their purchase habits and served relevant ads that can follow them from site to site.

Privacy groups say users should be made aware of the practice to save them from being unduly influenced without their knowledge and allow them to opt in or out of the service. The Australian Privacy Foundation expects "ad-stalking" will become a flash point once consumers are aware of it.

At Australian IT.

[ Read more ]




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