Microsoft shifts on web search privacy

Monday, 23 July 2007, 10:32 AM EST

Microsoft is moving to protect consumer privacy in web search and advertising and has called on the internet industry to support it.

Microsoft said it was responding to public concern over the recent consolidation of the online ad industry as well as stepped-up interest from government regulators in its call for a comprehensive rather than piecemeal approach to privacy.

At Australian IT.

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