Will new Google cookie policy enhance privacy?

Thursday, 19 July 2007, 12:39 AM EST

Google Inc. is shortening the life span of its "cookie" data-tracking file — but it's not clear whether the move would do much to enhance privacy.

Under the new policy, the cookies would expire automatically after two years, instead of in 2038 as is currently the case. However, the two-year period could get automatically extended when users revisit Google's search engine, so one might have to avoid Google for a full two years to see the cookie automatically expire.

At MSNBC.

[ Read more ]




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The big picture of protecting and securing Big Data

Today almost every company is dealing with big data in one way or another – including customer data, tracking data, and behavioral marketing information – connecting every aspect of our lives. While this is a cutting edge use of technology, data monitoring can become dangerous when placed in the wrong hands.


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