Microsoft patents the mother of all adware systems

Wednesday, 18 July 2007, 1:15 AM EST

It's such a tremendously bad idea that it's almost bound to succeed. Microsoft has filed another patent, this one for an "advertising framework" that uses "context data" from your hard drive to show you advertisements and "apportion and credit advertising revenue" to ad suppliers in real time. Yes, Redmond wants to own the patent on the mother of all adware.

The application, filed in 2006, describes a multi-faceted, robust ad-delivering system that lives on a "user computer, whether it's part of the OS, an application or integrated within applications."

At Ars Technica.

[ Read more ]




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