Online shoppers will pay more for privacy

Thursday, 7 June 2007, 3:52 AM EST

People are willing to pay more to buy items from online retailers who make their privacy policies clear, a new Carnegie Mellon University study showed.

Participants in the laboratory study used the university's shopping search engine Privacy Finder, which can automatically evaluate a Web site’s privacy policies and display the results on the search results page.

At Press Esc.

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