Anti-splog evasion

Tuesday, 22 May 2007, 1:30 AM EST

One of the things that Blackhat SEO types do is they attempt to scrape other peopleís sites that have original content. Then they post that content on their site as their own, attempting to raise their own page-rank. Because the search engines arenít smart enough to know who is the original author, the sploggers get higher in the page ranks.

One of the tactics to evade them is to deliver unique content to them (a one time token or something of the like) that allows them to see the content, but if they attempt to replay it, the webmaster can tell who it is by going to their lookup table and seeing who scraped them.

At ha.ckers.org

[ Read more ]




Spotlight

Internet of Things: Bracing for the data flood

Whether we think we should be connecting the IoT and our existing systems together or not, the basic imperative to extract business intelligence from the raw information will demand that the connection takes place.


Weekly newsletter

Reading our newsletter every Monday will keep you up-to-date with security news.
  



Daily digest

Receive a daily digest of the latest security news.
  
DON'T
MISS

Tue, Jul 28th
    COPYRIGHT 1998-2015 BY HELP NET SECURITY.   // READ OUR PRIVACY POLICY // ABOUT US // ADVERTISE //