Chips on DVDs could prevent theft

Thursday, 10 May 2007, 12:42 AM EST

New technology designed to thwart DVD theft makes discs unplayable until they're activated at the cash register.

A chip smaller than the head of a pin is placed onto a DVD along with a thin coating that blocks a DVD player from reading critical information on the disc. At the register, the chip is activated and sends an electrical pulse through the coating, turning it clear and making the disc playable.

At MSNBC.

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