Invention: All-knowing browser

Thursday, 12 April 2007, 10:23 AM EST

Ever given false information when prompted for personal details by a website? Don't worry, the US copying and computing company Xerox hopes to eliminate that kind of questioning because it believes it can get the information without even asking.

Even if you choose not to reveal who you are, Xerox says it can determine demographic information such as your age, sex and perhaps even your income by analysing the pattern of pages you choose to access on the web and comparing them to a database of surfing patterns from other users with a known background.

At New Scientist.

[ Read more ]




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