Cracking Google's 'secret sauce' algorithm

Friday, 30 March 2007, 12:08 PM EST

Rand Fishkin knows how valuable it is for a Web site to rank high in a Google search. But even this president of a search engine optimization firm was blown away by a proposal he received at a search engine optimization conference in London last month, where he was a panelist.

The topic -- Can a poker Web site rank high on a Google search using purely white hat tactics -- meaning no spamming, cloaking, link farms or other frowned-upon "black hat" practices. Fishkin answered yes, provided the site also added other marketing techniques and attracted some media attention.

At Computerworld.

[ Read more ]




Spotlight

Hope is not a strategy, we need more healthy paranoia

35 percent of security experts believe leadership within their organization lacks a healthy paranoia, with 21 percent of leadership "relying on hope as a strategy" to avoid a cyber security breach.


Weekly newsletter

Reading our newsletter every Monday will keep you up-to-date with security news.
  



Daily digest

Receive a daily digest of the latest security news.
  
DON'T
MISS

Mon, Aug 31st
    COPYRIGHT 1998-2015 BY HELP NET SECURITY.   // READ OUR PRIVACY POLICY // ABOUT US // ADVERTISE //