Rise of the Netflix Hackers
In less than 10 years, Netflix has grown into a $700 million DVD rental powerhouse, shipping more than 1.5 million DVDs a day to its base of 6.3 million subscribers. But the very systems that have made Netflix so successful - everything from its sophisticated recommendation engine to a profit-maximizing formula that determines which subscribers get movies first - have proven irresistible to hackers, who are constantly looking for new ways to crack, manipulate and reverse-engineer the company.
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