Google steps up click fraud war

Friday, 2 March 2007, 12:54 AM EST

Google plans to introduce a new service to its AdWords advertisement management service that allows them to choose which users can't see their ads.

The service is slated for availability by April. It will allow advertisers to further combat click fraud, a phenomenon in which website operators click on the advertisements on their own websites to boost their revenues, or when companies click on online ads for their competitors to depleted their marketing budgets.

At vnunet.

[ Read more ]




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