Waging war against click fraud

Friday, 18 August 2006, 12:39 AM EST

In the end, the best proactive way to combat click fraud may be through harsher penalties for fraud perpetrators and better screening of the ad hosts that stand to benefit from advertising fraud. Yahoo, for example, has yet to widely syndicate its pay-per-click ads to small Web page owners in part because it wants to monitor the quality of their clicks and guard against fraud.

At CIO Today.

[ Read more ]




Spotlight

Whitepaper: Zero Trust approach to network security

Posted on 20 November 2014.  |  Zero Trust is an alternative security model that addresses the shortcomings of failing perimeter-centric strategies by removing the assumption of trust.


Weekly newsletter

Reading our newsletter every Monday will keep you up-to-date with security news.
  



Daily digest

Receive a daily digest of the latest security news.
  

DON'T
MISS

Fri, Nov 21st
    COPYRIGHT 1998-2014 BY HELP NET SECURITY.   // READ OUR PRIVACY POLICY // ABOUT US // ADVERTISE //