Waging war against click fraud

Friday, 18 August 2006, 12:39 AM EST

In the end, the best proactive way to combat click fraud may be through harsher penalties for fraud perpetrators and better screening of the ad hosts that stand to benefit from advertising fraud. Yahoo, for example, has yet to widely syndicate its pay-per-click ads to small Web page owners in part because it wants to monitor the quality of their clicks and guard against fraud.

At CIO Today.

[ Read more ]




Spotlight

The synergy of hackers and tools at the Black Hat Arsenal

Posted on 27 August 2014.  |  Tucked away from the glamour of the vendor booths and the large presentation rooms filled with rockstar sessions, was the Arsenal - a place where developers were able to present their security tools and grow their community.


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