Waging war against click fraud

Friday, 18 August 2006, 12:39 AM EST

In the end, the best proactive way to combat click fraud may be through harsher penalties for fraud perpetrators and better screening of the ad hosts that stand to benefit from advertising fraud. Yahoo, for example, has yet to widely syndicate its pay-per-click ads to small Web page owners in part because it wants to monitor the quality of their clicks and guard against fraud.

At CIO Today.

[ Read more ]




Spotlight

New Zeus variant targets users of 150 banks

Posted on 19 December 2014.  |  A new variant of the infamous Zeus banking and information-stealing Trojan has been created to target the users of over 150 different banks and 20 payment systems in 15 countries, including the UK, the US, Russia, Spain and Japan.


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