Waging war against click fraud

Friday, 18 August 2006, 12:39 AM EST

In the end, the best proactive way to combat click fraud may be through harsher penalties for fraud perpetrators and better screening of the ad hosts that stand to benefit from advertising fraud. Yahoo, for example, has yet to widely syndicate its pay-per-click ads to small Web page owners in part because it wants to monitor the quality of their clicks and guard against fraud.

At CIO Today.

[ Read more ]




Spotlight

IoT devices are filled with security flaws, researchers warn

Posted on 30 July 2014.  |  We are living in an increasingly interconnected world, and the so-called Internet of Things is our (inescapable) future. But how safe will we, our possessions and our information be as these wired and interconnected devices begin to permeate our lives?


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